Association Hub Podcast - Episodes , Marketing & BrandingAssociation Hub Podcast - Episodes , Marketing & Brandinghttps://www.associationhubpodcast.com/episodes/Marketing-BrandingMon, 06 Apr 2026 19:34:28 -0700http://zoho.com/sites/<![CDATA[#69: Mastering Media: How Associations Can Protect & Promote Their Brand]]>https://www.associationhubpodcast.com/episodes/post/69-mastering-media-how-associations-can-protect-promote-their-brandIn this episode, we’re diving into how associations can take control of their media presence—both protecting and promoting their brand—with PR expert Tony Nicholls from Good Talent Media.]]>

In this episode, we’re diving into how associations can take control of their media presence—both protecting and promoting their brand—with PR expert Tony Nicholls from Good Talent Media.

 Available on

Ever seen an association make headlines for all the wrong reasons? Or struggled to get media attention when you had something important to share? The media can be a powerful tool—when used correctly. In this episode, we’re diving into how associations can take control of their media presence—both protecting and promoting their brand—with PR expert Tony Nicholls from Good Talent Media. From crisis management to securing positive press, it’s all about choosing between chaos and control. Don’t wait for the media to come knocking—be ready.


]]>Tue, 08 Apr 2025 09:13:16 +1000<![CDATA[#66: Rebranding with Purpose: Samantha Hunter on Transforming Occupational Therapy Australia]]>https://www.associationhubpodcast.com/episodes/post/66-rebranding-with-purpose-samantha-hunter-on-transforming-occupational-therapy-australiaSamantha Hunter, CEO of OTA, shares insights on their recent rebrand—why they did it, how they navigated the process, and what’s next. She discusses aligning brand identity with mission, engaging members, and ensuring a smooth transition.]]>

Samantha Hunter, CEO of OTA, shares insights on their recent rebrand—why they did it, how they navigated the process, and what’s next. She discusses aligning brand identity with mission, engaging members, and ensuring a smooth transition.

 Available on

Branding isn’t just about a fresh logo—it’s about identity, strategy, and connection. And Occupational Therapy Australia (OTA) has embraced this philosophy in its bold new rebrand.

In this episode, Olena Lima chats with Samantha Hunter, CEO of OTA, to dive into the why, how, and what’s next of their recent transformation. From crafting a brand that truly reflects OTA’s values and vision, to engaging members and ensuring a smooth transition, Sam shares valuable insights for any association considering a rebrand.


🔹 The journey behind OTA’s rebranding and why it was time for a change

🔹 The strategic thinking behind the new identity, tagline, and colour palette

🔹 How member engagement and an independent marketing consultant made all the difference

🔹 Lessons learned from the process—including the importance of patience and storytelling

🔹 What’s next for OTA, including their national conference and strategic growth plans

And if you’re thinking about a rebrand, Sam’s advice is clear: buckle in—it’s a wild ride!


To check out the OTA's new brand, visit their website.

]]>Tue, 18 Mar 2025 10:55:15 +1100<![CDATA[#45: Rebrand, Revamp, Renew: How the Law Association Navigated Major Changes with Jane Carey ]]>https://www.associationhubpodcast.com/episodes/post/rebrand-revamp-renew-how-the-law-association-navigated-major-changes-with-jane-carey-45Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.]]>

Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.

 Available on

In this episode, we catch up with Jane Carey, Head of Membership, Marketing & Communications of The Law Association of New Zealand, who led a significant transformation in the association. Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.

Jane shares practical insights on how her team approached these big changes and why clear, consistent communication with members was key to their success. Whether you’re considering a rebrand, updating your membership models, or implementing new technology, Jane’s experience offers valuable takeaways.

Tune in to hear how they managed these transformations, what worked well, and why having a strong team and a solid plan makes all the difference.

]]>Tue, 03 Sep 2024 09:29:51 +1000<![CDATA[#36: How $500 Can Save the Future of an Industry  with Leisha Jordan, NGINA ]]>https://www.associationhubpodcast.com/episodes/post/how-500-can-save-the-future-of-an-industry-with-leisha-jordan-ngina-36Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages.]]>

Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages.

 Available on

Join us on the Association Hub Podcast as we chat with Leisha Jordan, Marketing & Communication Manager at the Nursery & Garden Industry NSW & ACT Ltd (NGINA). Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages. 

With a budget of just $500, this campaign achieved a 1175% increase in enrolment for the CIII Nursery Operations TAFE NSW Course, ensuring the industry's sustainability. 

Tune in to learn how creativity, strategic targeting, and leveraging various communication channels can lead to extraordinary results. Don't miss this inspiring episode that showcases the true potential of impactful marketing on a shoestring budget!

Key Takeaways:
  • Even with a limited budget, creativity and strategic targeting can lead to significant results.
  • Building trust with members and leveraging word of mouth can be highly effective in promoting a campaign.
  • Utilising various communication channels, such as social media, email marketing, webinars, and published media, can significantly enhance effectiveness of marketing campaigns.
  • Tracking and measuring the progress of a campaign is crucial for making adjustments and optimising results.Adapting the product or service to meet the needs of the target audience is essential for campaign success.

See the marketing in action, and access NGINA's game-changing campaign ⁠here.


Download Presentation
]]>Tue, 18 Jun 2024 10:08:00 +1000<![CDATA[#31: Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox ]]>https://www.associationhubpodcast.com/episodes/post/preserving-the-past-paving-the-future-cpra-s-rebranding-experience-with-louise-harland-cox-31Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.]]>

Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

 Available on

In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.


Learn more about CPRA
]]>Tue, 23 Apr 2024 17:22:00 +1000<![CDATA[#24: Blending Creativity and Strategy in Association Marketing with Ariel Tate, ADA ]]>https://www.associationhubpodcast.com/episodes/post/blending-creativity-and-strategy-in-association-marketing-with-ariel-tate-ada-24Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.]]>

Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.

 Available on

In this episode of the Association Hub Podcast, Olena Lima engages in a conversation with Ariel Tate, Marketing and Communications Manager at the Australian Dental Association.


Ariel and Olena delve into the unique challenges and opportunities of association marketing, emphasising the importance of understanding industry nuances and leveraging member data effectively. Reflecting on the essential balance between creativity and practicality, you'll hear tips on maximising resources and innovative thinking to achieve impactful results.


The episode also touches on the importance of aligning marketing efforts with the needs and aspirations of association members, ensuring that every campaign resonates and adds value.


This episode is a must-listen for anyone interested in marketing, particularly in the dynamic and rewarding world of associations. Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.

Tune in for an inspiring look at how marketing can shape and elevate the world of associations!

]]>Tue, 13 Feb 2024 11:36:00 +1100<![CDATA[#22: A House of Brands: Uniting the Swimming Pool and Spa Industry to Deliver Better Member Value with Luke Daly, SPASA ]]>https://www.associationhubpodcast.com/episodes/post/a-house-of-brands-uniting-the-swimming-pool-and-spa-industry-to-deliver-better-member-valueLuke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.]]>

Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.

 Available on

In this episode of the Association Hub Podcast, join Olena Lima as she is chatting with Luke Daly, Chief Information Officer of the ⁠Swimming Pool & Spa Association of Australia and New Zealand (SPASA)⁠. This conversation marks the second part of our exploration of SPASA's expansive and innovative journey.

In this chat, Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.

Olena and Luke also tackle the technical aspects of organisation mergers and data integration in an association environment. They explore the complexities and strategies involved in consolidating data from multiple entities, emphasising the need for a central hub and using APIs for efficient management.

Whether you're an association professional, a marketing enthusiast, or a tech aficionado, this episode offers invaluable insights. Don't miss out on these expert perspectives – tune in now and join the conversation!
]]>Tue, 30 Jan 2024 12:38:00 +1100<![CDATA[#1: The Power of Branding in the Association Sector: Insights with Billie Cox, AUSactive ]]>https://www.associationhubpodcast.com/episodes/post/the-power-of-branding-in-the-association-sector-insights-with-billie-cox-ausactive-1The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.]]>

The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.

 Available on

In this episode of the Association Hub podcast, hosts Angela Shelton and Olena Lima delve into the fascinating world of branding in the Association sector. They discuss the importance of clear mission statements, strong brand identities, and brand culture. The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.

Learn more about AUSactive
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