Association Hub Podcast - Episodes , Member ExperienceAssociation Hub Podcast - Episodes , Member Experiencehttps://www.associationhubpodcast.com/episodes/Member-ExperienceMon, 04 May 2026 15:37:17 -0700http://zoho.com/sites/<![CDATA[#78. How Content Shapes Member Experience (and Why It Matters More Than Ever)]]>https://www.associationhubpodcast.com/episodes/post/78-how-content-shapes-member-experience-and-why-it-matters-more-than-everIn this global edition of the Association Hub Podcast, Olena chats with Marcus Leite from WorkerBee.TV, our very first Canadian guest! Marcus brings a ]]>

In this global edition of the Association Hub Podcast, Olena chats with Marcus Leite from WorkerBee.TV, our very first Canadian guest! Marcus brings an international perspective to challenges that are surprisingly universal. From member experience and content strategy to digital engagement and sustainable revenue models, this conversation explores what it takes to stay relevant and how to deliver value year-round.

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In this episode, we unpack:

    • Why relying on events and print publications isn’t sustainable anymore

    • How to deliver content that’s member-driven, timely and engaging

    • What associations can learn from Netflix, not just in delivery, but in customer experience

    • The building blocks of a smart content strategy: planning, formats, repurposing, and consistency

    • Practical ideas for small teams with limited resources

    • And, yes, how to monetise digital content to boost non-dues revenue

    This episode is full of practical takeaways for association professionals who want to do things differently. Tune in now and get inspired to transform your digital game.


    If you’re curious about how associations can level up their content, elevate member experience, and create sustainable engagement strategies, WorkerBee.TV is packed with resources, insights, and examples to get you started.

    ]]>    Tue, 15 Jul 2025 08:51:40 +1000    <![CDATA[#76: Governance with Purpose: John Peacock AM on Evolving Associations]]>https://www.associationhubpodcast.com/episodes/post/76-governance-with-purpose-john-peacock-am-on-evolving-associationsIn this episode of the Association Hub Podcast, Olena sits down with one of the most respected voices in the Australian association sector, John Peaco ]]>

    In this episode of the Association Hub Podcast, Olena sits down with one of the most respected voices in the Australian association sector, John Peacock AM. With a career spanning decades and a legacy that includes founding Associations Forum and later launching Governology, John’s passion for associations was formally recognised when he was awarded an AM (Member of the Order of Australia) for his standout contribution to the sector. 

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    In this episode, John shares personal stories, practical insights, and governance tips for association leaders. 

    We explore:

    • How John’s family roots and teenage volunteering sparked a lifelong commitment to associations
    • The most common governance pitfalls
    • What makes a truly effective association board, and how to tell if yours needs a revamp
    • The role of associations in a fast-changing world and why staying relevant means staying innovative

    ]]>    Tue, 01 Jul 2025 12:46:21 +1000    <![CDATA[#34: When Member Experience Takes Centre Stage with John Chatterton, ACS ]]>https://www.associationhubpodcast.com/episodes/post/when-member-experience-takes-centre-stage-with-john-chatterton-acs-34John shares how ACS has combined six key departments—Member Insights, Innovation and Product Development, Marketing, Events, Partnerships, and Member Services—with the sole goal of delivering exceptional member experience.]]>

    John shares how ACS has combined six key departments—Member Insights, Innovation and Product Development, Marketing, Events, Partnerships, and Member Services—with the sole goal of delivering exceptional member experience. 

     Available on

    In this episode of the Association Hub Podcast, we're joined by John Chatterton, Chief Experience Officer of the Australian Computer Society. John shares how ACS has combined six key departments—Member Insights, Innovation and Product Development, Marketing, Events, Partnerships, and Member Services—with the sole goal of delivering exceptional member experience. 

    Learn how they use data insights, personalisation, and technology to create a seamless and engaging journey for their members. Tune in to discover practical strategies that can transform your association.
    ]]>    Tue, 04 Jun 2024 12:42:00 +1000    <![CDATA[#29: A Consumer-Centric Shift in Association Strategy with Michelle Weston, Caravan Parks Association of Queensland ]]>https://www.associationhubpodcast.com/episodes/post/a-consumer-centric-shift-in-association-strategy-with-michelle-weston-29Michelle Weston shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state.]]>

    Michelle Weston shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state. 

     Available on

    Imagine if your day job as an association professional involved swapping the boardroom for the open road, creating content about exciting tourist destinations and catching amazing sunsets after your meeting with clients.

    Welcome to a very special episode of the Association Hub podcast, where we peel back the curtains on a professional life that sounds more like a permanent vacation. Today, we're diving into the extraordinary world of caravanning in Queensland, where the blend of association management and breathtaking travel destinations is just another day at the office. 

    Our guest, Michelle Weston, CEO of the Caravan Parks Association of Queensland, shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state. This episode promises a peek into how shifting focus towards end-consumer marketing, embracing the beauty of Australia's landscapes, and infusing a bit of humour and sunshine into your work can not only elevate your association's appeal but lead to exceptional member engagement. 

    Tune in for an enlightening chat that might just inspire you to pack your bags, grab your laptop, and hit the road on your quest for the next big idea in association leadership and marketing.
    Learn more about Caravanning Queensland
    ]]>    Mon, 08 Apr 2024 17:50:00 +1000    <![CDATA[#9: Personalised Member Experience with Eva Roden, AMA Victoria ]]>https://www.associationhubpodcast.com/episodes/post/personalised-member-experience-with-eva-roden-ama-victoria-9Our special guest Eva Roden, COO of the Australian Medical Association (Victoria), takes us through her organisation's remarkable journey in creating customised experiences for their diverse member audience.]]>

    Our special guest Eva Roden, COO of the Australian Medical Association (Victoria), takes us through her organisation's remarkable journey in creating customised experiences for their diverse member audience.

     Available on

    Dive deep into the world of personalised member experience with this episode of the Association Hub Podcast. Discover how tailoring member interactions can revolutionise engagement and retention rates. Our special guest Eva Roden, COO of the Australian Medical Association (Victoria), takes us through her organisation's remarkable journey in creating customised experiences for their diverse member audience.

    Gain insights into the challenges the AMA Victoria team faced, the strategies they employed, and the cutting-edge technology that propelled their success. Whether you're new to the concept or an experienced association professional, this episode is packed with actionable takeaways to elevate your member engagement strategy.


    ]]>    Tue, 05 Sep 2023 12:41:00 +1000    <![CDATA[#2: Creating Personalised Member Experiences with Chris Grice, National Seniors Australia ]]>https://www.associationhubpodcast.com/episodes/post/creating-personalised-member-experiences-with-chris-grice-national-seniors-australia-2In this episode, we discover the power of personalisation and chat with Chris Grice, Chief Operating Officer of National Seniors Australia about his experience of embracing content marketing and personalisation.]]>

    In this episode, we discover the power of personalisation and chat with Chris Grice, Chief Operating Officer of National Seniors Australia about his experience of embracing content marketing and personalisation.

     Available on

    Creating meaningful connections and delivering relevant content is the essence of effective marketing. For associations and membership organisations, this means understanding the evolving needs of potential and current members and creating personalised messaging that truly resonates with them. In this episode, we discover the power of personalisation and chat with Chris Grice, Chief Operating Officer of National Seniors Australia about his experience of embracing content marketing and personalisation.
    Learn more about Marketing Automation
    ]]>    Tue, 13 Jun 2023 10:00:00 +1000