Association Hub Podcast - Episodes by Olena Lima and Angela SheltonAssociation Hub Podcast - Episodes by Olena Lima and Angela Sheltonhttps://www.associationhubpodcast.com/episodes/author/Olena-Lima-Angela-SheltonMon, 04 May 2026 15:43:53 -0700http://zoho.com/sites/<![CDATA[#86:  Your Strategy Isn't the Problem - Your Storytelling is]]>https://www.associationhubpodcast.com/episodes/post/86-your-strategy-isn-t-the-problem-your-storytelling-isBrendon Moo shares how storytelling can transform strategy from something forgotten to something that truly connects. He offers practical tips, real examples, and a fresh perspective on using stories to inspire action, build trust, and make members care.]]>

Brendon Moo shares how storytelling can transform strategy from something forgotten to something that truly connects. He offers practical tips, real examples, and a fresh perspective on using stories to inspire action, build trust, and make members care.

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Let’s be real, strategy without stories is just a dusty document no one reads. If you want your members to care, connect, and actually show up, you need to tell the right stories.

In this episode, we sit down with Brendon Moo, Head of Strategic Engagement and Communications at National Association of Testing Authorities (NATA), to unpack how storytelling can flip your strategy from invisible to impactful. We talk about:

🔹 Why most association strategies fall flat (and how stories bring them to life).


🔹 The types of stories that actually move members to act.

🔹 Real-world examples of storytelling that built visibility and trust.

🔹 Common mistakes associations make when they “do storytelling.”

🔹 How to start telling better stories tomorrow, even if you don’t have a big budget or a full marketing team.

Brendon’s passion for engagement is contagious, and by the end of this episode you’ll see why the future of strategy isn’t in another plan, it’s in the stories you choose to tell.

We love keeping these conversations going beyond the podcast. If this episode resonated, connect with Brendon on LinkedIn and share your thoughts.

]]>Wed, 15 Oct 2025 10:34:13 +1100<![CDATA[#85:  Beyond the Balance Sheet: Human-Centered Leadership in Associations with Amanda Linton]]>https://www.associationhubpodcast.com/episodes/post/85-beyond-the-balance-sheet-human-centered-leadership-in-associations-with-amanda-lintonAmanda shares honest insights on balancing purpose with practicality, covering member engagement, partnerships, digital transformation, and the real meaning of member value in today’s world.]]>

In this episode, Olena chats with Amanda Linton, CEO of the Institute of Certified Bookkeepers, about her inspiring journey from solo bookkeeper to leading a national professional body. Amanda shares honest insights on balancing purpose with practicality, covering member engagement, partnerships, digital transformation, and the real meaning of member value in today’s world.

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In this episode of the Association Hub Podcast, we sit down with Amanda Linton, CEO of the Institute of Certified Bookkeepers (ICB), to explore her remarkable journey from solo bookkeeper to leading a national professional body. With nearly 30 years of industry experience, Amanda brings a fresh and practical perspective on what it takes to lead a modern association.

Amanda shares the mindset shift required when moving from a profit-driven business to a purpose-led membership organisation, and opens up about the realities of working with limited resources while serving a diverse member base, from students and solo bookkeepers to large practices.

We talk about:

🔹 The difference between strategy on paper and real, tangible member value

🔹 Why listening to members in person is still Amanda’s most valuable channel to gather members’ feedback

🔹 How ICB uses partnerships to extend services without stretching the internal team

🔹 The surprising success of ICB’s two podcasts, and why storytelling matters

🔹 Embracing digital transformation and AI, while staying human-centered

🔹 Designing professional development that fits modern life (think: micro-learning and on-demand content)

Whether you’re leading an association, managing membership, or simply passionate about building strong professional communities, this episode is packed with insights, honesty, and inspiration.

]]>Tue, 07 Oct 2025 11:51:39 +1100<![CDATA[#84: Making Milestones Matter:  Inside ACRRM’s Member Engagement Journey]]>https://www.associationhubpodcast.com/episodes/post/84-making-milestones-matter-inside-acrrm-s-member-engagement-journeyIn this episode of the Association Hub Podcast, Olena chats with Susan Foster from the Australian College of Rural and Remote Medicine about the impor ]]>

In this episode of the Association Hub Podcast, Olena chats with Susan Foster from the Australian College of Rural and Remote Medicine about the importance of genuine connection in member engagement. Susan also shares behind-the-scenes insights from ACRRM’s new milestone recognition program, offering practical tips and inspiring ideas for associations everywhere.

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In this episode of the Association Hub Podcast, Olena sits down with Susan Foster, Member Services Manager at the Australian College of Rural and Remote Medicine (ACRRM), to unpack what it truly means to connect with members, whether in metropolitan London or remote Australia.

With over 20 years of association experience across healthcare, engineering, and education sectors, Susan shares her fresh observations on the differences between the UK and Australian association landscapes, what makes rural and remote doctors such a unique member base, and the power of human connection in building member value.

You’ll hear about ACRRM’s brand-new member milestone recognition program, including data challenges, cultural shifts, and tips for keeping your community feeling seen and valued. This episode is packed with practical advice, heartfelt stories, and a healthy dose of inspiration for anyone passionate about member engagement.

]]>Tue, 30 Sep 2025 11:12:23 +1000<![CDATA[#75: What the First Year as CEO Really Looks Like with Luke Daly]]>https://www.associationhubpodcast.com/episodes/post/75-what-the-first-year-as-ceo-really-looks-like-with-luke-dalyLuke shares the unfiltered version: navigating change, managing limited resources, facing imposter syndrome, and learning to lead while still finding your feet. It's honest, practical, and sometimes unexpectedly funny (yes, even job interviews with two dislocated knees).]]>

Luke shares the unfiltered version: navigating change, managing limited resources, facing imposter syndrome, and learning to lead while still finding your feet. It's honest, practical, and sometimes unexpectedly funny (yes, even job interviews with two dislocated knees).

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We welcome back Luke Daly, now one year into his role as CEO of the Australian Swim Schools Association for a candid conversation about what it truly takes to step into the top job.

Forget the highlight reel. Luke shares the unfiltered version: navigating change, managing limited resources, facing imposter syndrome, and learning to lead while still finding your feet. It's honest, practical, and sometimes unexpectedly funny (yes, even job interviews with two dislocated knees).

Whether you're leading for the first time, mentoring future leaders, or just curious about what modern association leadership actually looks like, this episode is for you.

Highlights from this episode:

  • What no one tells you about becoming CEO
  • Early priorities that help create momentum
  • Grassroots member engagement that makes a difference
  • Balancing passion with practicality
  • How small wins can lead to lasting change
  • The role of mentors and mindset
 
A grounded, refreshing take on leadership from someone living it day to day.

]]>Wed, 25 Jun 2025 10:40:17 +1000<![CDATA[#73: Building Belonging: DAPA’s Bold Shift to a Community-First Membership Model]]>https://www.associationhubpodcast.com/episodes/post/73-building-belonging-dapa-s-bold-shift-to-a-community-first-membership-modelWe unpack how DAPA is balancing financial sustainability with inclusivity, why Marty believes connection matters more than membership numbers, and what this shift means for the future of associations across Australia.]]>

We unpack how DAPA is balancing financial sustainability with inclusivity, why Marty believes connection matters more than membership numbers, and what this shift means for the future of associations across Australia.

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What does it really mean to put community first in an association? In this episode, Olena chats with Marty Thomas, CEO of the Dental Assistants Professional Association (DAPA), about reimagining membership through a community-first lens. With a background in commercial enterprise and a passion for volunteer-led organisations, Marty brings a fresh perspective to association leadership.

During this conversation, we discussed DAPA’s transformation journey from a traditional transactional model to one grounded in engagement, advocacy, and accessibility. We unpack how DAPA is balancing financial sustainability with inclusivity, why Marty believes connection matters more than membership numbers, and what this shift means for the future of associations across Australia.

If you’re curious about innovative membership strategies or grappling with how to make your organisation more relevant and representative, this episode is a must-listen.


P.S. To download the Purpose Under Pressure: Global Association Trends in 2025 report we mentioned at the beginning of the episode, ⁠click here⁠.

]]>Wed, 11 Jun 2025 09:47:31 +1000<![CDATA[#72: Upskilling, Reverse Mentoring & the Gen Z Shift: A Conversation with Scott Millar]]>https://www.associationhubpodcast.com/episodes/post/72-upskilling-reverse-mentoring-the-gen-z-shift-a-conversation-with-scott-millarIn this energising episode with Scott Millar, we explore what Gen Z and Gen Alpha truly value — across learning, leadership, communication, and co-creation.]]>

In this energising episode with Scott Millar, we explore what Gen Z and Gen Alpha truly value — across learning, leadership, communication, and co-creation.

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Scott Millar is a generational consultant dedicated to building meaningful pathways between emerging talent and the organisations ready to evolve. In this energising episode, we explore what Gen Z and Gen Alpha truly value — across learning, leadership, communication, and co-creation.

From reverse mentoring and micro-credentials to shifting social norms and the decline of traditional engagement models, Scott offers practical, forward-thinking insights tailored for association leaders.

You’ll hear why co-creating with young professionals, not simply designing for them, is key to relevance, and how small shifts in communication and connection can have a lasting impact.

This conversation is a must-listen for professionals navigating generational change and offers a strategic lens on how to engage the next generation meaningfully, sustainably, and with impact.



]]>Wed, 04 Jun 2025 14:36:20 +1000<![CDATA[#71: Strategic Planning That Works: Agility, Value & the Future of Associations with Cris Massis and Anna Yerondais, YM3]]>https://www.associationhubpodcast.com/episodes/post/71-strategic-planning-that-works-agility-value-the-future-of-associations-with-cris-massis-and-annaIn this episode, we're joined by association leaders Cris Massis and Anna Yerondais to unpack what modern strategic planning looks like in 2025—covering member value, revenue diversification, agile leadership, and the future-ready mindset associations need to thrive.]]>

In this episode, we're joined by association leaders Cris Massis and Anna Yerondais to unpack what modern strategic planning looks like in 2025—covering member value, revenue diversification, agile leadership, and the future-ready mindset associations need to thrive.

 Available on

In this episode of The Association Hub Podcast, host Olena Lima is joined by association powerhouses Cris Massis and Anna Yerondais - two seasoned leaders with a combined 50+ years of lived experience in the association space. Together, they unpack what modern strategic planning really looks like in 2025.


From shifting member expectations and digital disruption to redefining member value propositions and diversifying revenue streams, this episode is a must-listen for any association executive, board member, or consultant looking to stay ahead of the curve.


Key insights include:

  • Why agility and external check-ins are non-negotiable
  • The hidden risks of relying too heavily on membership dues
  • Creative examples of partnerships and alternative revenue models
  • The importance of purpose-driven leadership in a fast-changing landscape

Plus, hear why collaboration beats competition, and why being trusted, future-focused, and needed is the new north star for associations.

Tune in to gain practical, actionable strategies to elevate your next planning session, and your association’s long-term impact.

]]>Tue, 29 Apr 2025 15:37:31 +1000<![CDATA[#70: The Z Factor: How Associations Can Lead & Engage Gen Z]]>https://www.associationhubpodcast.com/episodes/post/70-the-z-factor-how-associations-can-lead-engage-gen-zIn this episode, we're joined by Janene Wardrop, an expert in workplace management and intergenerational leadership, to explore how associations can effectively engage, communicate with, and empower Gen Z within their teams.]]>

In this episode, we're joined by Janene Wardrop, an expert in workplace management and intergenerational leadership, to explore how associations can effectively engage, communicate with, and empower Gen Z within their teams.

 Available on

Gen Z is reshaping the workplace with new expectations, values, and ways of working—and associations need to adapt or risk disengagement. So, how do we bridge the generational gap, foster collaboration, and harness the strengths of this dynamic group? In this episode, we're joined by Janene Wardrop, an expert in workplace management and intergenerational leadership, to explore how associations can effectively engage, communicate with, and empower Gen Z within their teams.

We’ll cover:

🔹 What drives Gen Z in the workplace and how associations can align with their values.
🔹 The biggest misconceptions about Gen Z and how to overcome them.
🔹 How to mentor, communicate, and collaborate across generations.
🔹 Practical strategies to leverage their strengths for innovation and growth.


As associations navigate multi-generational teams, understanding how to lead and retain Gen Z talent is key to long-term success. Tune in for actionable insights on creating an inclusive, high-performing team!


]]>Tue, 15 Apr 2025 10:08:33 +1000<![CDATA[#69: Mastering Media: How Associations Can Protect & Promote Their Brand]]>https://www.associationhubpodcast.com/episodes/post/69-mastering-media-how-associations-can-protect-promote-their-brandIn this episode, we’re diving into how associations can take control of their media presence—both protecting and promoting their brand—with PR expert Tony Nicholls from Good Talent Media.]]>

In this episode, we’re diving into how associations can take control of their media presence—both protecting and promoting their brand—with PR expert Tony Nicholls from Good Talent Media.

 Available on

Ever seen an association make headlines for all the wrong reasons? Or struggled to get media attention when you had something important to share? The media can be a powerful tool—when used correctly. In this episode, we’re diving into how associations can take control of their media presence—both protecting and promoting their brand—with PR expert Tony Nicholls from Good Talent Media. From crisis management to securing positive press, it’s all about choosing between chaos and control. Don’t wait for the media to come knocking—be ready.


]]>Tue, 08 Apr 2025 09:13:16 +1000<![CDATA[#68: The Business of Associations: How Tim Boyle Rebuilt ARCS Australia for a Sustainable Future]]>https://www.associationhubpodcast.com/episodes/post/68-the-business-of-associations-how-tim-boyle-rebuilt-arcs-australia-for-a-sustainable-futureTim Boyle shares how he transformed ARCS Australia’s financial sustainability with bold decisions and strategic shifts. From revamping revenue streams to rethinking membership models, he reveals the key moves that turned the association’s future around.]]>

Tim Boyle shares how he transformed ARCS Australia’s financial sustainability with bold decisions and strategic shifts. From revamping revenue streams to rethinking membership models, he reveals the key moves that turned the association’s future around.

 Available on

Financial sustainability isn’t always the most glamorous topic—but it’s one of the most critical for any association’s success. In this episode, Olena Lima sits down with Tim Boyle, CEO of ARCS Australia, to explore how he rebuilt the association’s business model from the ground up.

Taking over in the shadow of the pandemic, with funding streams drying up and outdated revenue models, Tim faced some tough calls. But through bold decisions, strategic shifts, and an agile mindset, ARCS Australia is now thriving.

🔹 How Tim turned around the association’s financial sustainability
🔹 The role of partnerships in creating year-round engagement (and new revenue streams)
🔹 How ARCS Australia shifted to a new membership model to smooth out cash flow
🔹 The balance between monetisation and delivering real member value
🔹 Why fail-fast thinking is key to adapting in today’s association landscape

Tim also shares insights on future-proofing associations, evolving membership models for the next generation, and why the biggest challenge is shifting from 'nice to have' to 'must-have' membership value.

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