Association Hub Podcast - Episodes , Revenue DiversificationAssociation Hub Podcast - Episodes , Revenue Diversificationhttps://www.associationhubpodcast.com/episodes/revenue-diversificationMon, 04 May 2026 15:43:05 -0700http://zoho.com/sites/<![CDATA[#82: Stop Selling, Start Partnering: Why Your Sponsorship Model Might Be Broken]]>https://www.associationhubpodcast.com/episodes/post/82.-stop-selling-start-partnering-why-your-sponsorship-model-might-be-brokenIn this episode of the Association Hub Podcast, Olena chats with sponsorship expert Bruce Rosenthal about the future of corporate partnerships in the association space.]]>

In this episode of the Association Hub Podcast, Olena chats with sponsorship expert Bruce Rosenthal about the future of corporate partnerships in the association space. 

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Drawing on decades of experience, including his time leading a successful transformational sponsorship program during economic downturns, Bruce shares what it takes to create high-value, strategic partnerships that deliver true member benefits. 


From ditching the tired gold-silver-bronze model to his actionable VALUE framework, this is a must-listen for association professionals ready to rethink sponsorship in a more meaningful way. 


Plus, get an inside look at Bruce’s new book Mastering Association Corporate Sponsorships and discover the self-assessment tool that might just change your whole approach.


Tune in to learn:

  • Why companies are spending smarter on sponsorships
  • What the VALUE framework means for your revenue and relevance
  • The one mindset shift associations must make to stay competitive

Want to dive deeper? Check out Bruce’s book Mastering Association Corporate Sponsorship: How to Create Strategic Partnerships that Add Value and Member Value at brucerosenthal.associates/sponsorship-book.⁠

]]>Tue, 12 Aug 2025 11:11:48 +1000<![CDATA[#77: Building Corporate Partnerships That Actually Work with Mike Barouche]]>https://www.associationhubpodcast.com/episodes/post/77.-building-corporate-partnerships-that-actually-work-with-mike-barouche Partnerships aren’t just a revenue stream, they’re a critical part of how we deliver impact acros ]]>

Partnerships aren’t just a revenue stream, they’re a critical part of how we deliver impact across an organisation. But too often, we reduce them to packages, logos, and vague promises of “exposure.”

 

This episode is your chance to rethink that.

 

Mike Barouche challenges the traditional approach and shares a more strategic, human-centred model for partnership success.


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You’ll learn:

• Why onboarding is make-or-break
• How to design events that serve both members and sponsors
• What happens when we stop chasing generic ROI and start owning real outcomes

 

If you're ready to stop pitching and start partnering, this is the conversation you didn’t know you needed.

 

Want to know more?

 

Connect with Mike: www.linkedin.com/in/mikebarouche

Find out more about his partnership insights: www.revenuethroughrelationships.com.au

]]>Thu, 10 Jul 2025 09:48:15 +1000<![CDATA[#68: The Business of Associations: How Tim Boyle Rebuilt ARCS Australia for a Sustainable Future]]>https://www.associationhubpodcast.com/episodes/post/68-the-business-of-associations-how-tim-boyle-rebuilt-arcs-australia-for-a-sustainable-futureTim Boyle shares how he transformed ARCS Australia’s financial sustainability with bold decisions and strategic shifts. From revamping revenue streams to rethinking membership models, he reveals the key moves that turned the association’s future around.]]>

Tim Boyle shares how he transformed ARCS Australia’s financial sustainability with bold decisions and strategic shifts. From revamping revenue streams to rethinking membership models, he reveals the key moves that turned the association’s future around.

 Available on

Financial sustainability isn’t always the most glamorous topic—but it’s one of the most critical for any association’s success. In this episode, Olena Lima sits down with Tim Boyle, CEO of ARCS Australia, to explore how he rebuilt the association’s business model from the ground up.

Taking over in the shadow of the pandemic, with funding streams drying up and outdated revenue models, Tim faced some tough calls. But through bold decisions, strategic shifts, and an agile mindset, ARCS Australia is now thriving.

🔹 How Tim turned around the association’s financial sustainability
🔹 The role of partnerships in creating year-round engagement (and new revenue streams)
🔹 How ARCS Australia shifted to a new membership model to smooth out cash flow
🔹 The balance between monetisation and delivering real member value
🔹 Why fail-fast thinking is key to adapting in today’s association landscape

Tim also shares insights on future-proofing associations, evolving membership models for the next generation, and why the biggest challenge is shifting from 'nice to have' to 'must-have' membership value.

]]>Tue, 01 Apr 2025 10:29:58 +1100<![CDATA[#23: The Evolution of Industry Partnerships with Jo Kane, RIMPA ]]>https://www.associationhubpodcast.com/episodes/post/the-evolution-of-industry-partnerships-with-jo-kane-rimpa-23Let's uncover the critical role collaborations play, not just in records and information management, but across the association space with Jo Kane.]]>

Let's uncover the critical role collaborations play, not just in records and information management, but across the association space with Jo Kane.

 Available on

In this episode, join us for a look into The Evolution of Industry Partnerships with Jo Kane, COO of Records and Information Management Practitioners Alliance. 

We'll uncover the critical role these collaborations play, not just in records and information management, but across the association space. Jo will share valuable insights from her organisation and discuss broader strategies that are reshaping the way associations operate. Don't miss this chance to learn from one of the sector's key leaders.

Tune in to hear Joe’s insights on:
  • Building strong, mutually beneficial industry relationships 
  • The significance of collaboration in today’s global professional environment
  • Embracing technology to enhance member experiences and drive forward-thinking strategies
Learn more about RIMPA
]]>Tue, 06 Feb 2024 13:07:00 +1100<![CDATA[#12: Navigating AI in Sponsorships & Partnerships with Julian Moore, SMS ]]>https://www.associationhubpodcast.com/episodes/post/navigating-ai-in-sponsorships-partnerships-with-julian-moore-sms-12Explore how AI is transforming partnerships and what to expect in the coming year across the APAC region with Julian Moore.]]>

Explore how AI is transforming partnerships and what to expect in the coming year across the APAC region with Julian Moore.

 Available on

Join us in an insightful conversation with Julian Moore, Australia's leading sponsorship and partnership manager and an unabashed AI geek. In this episode, we'll explore how AI is transforming partnerships and what to expect in the coming year across the APAC region. Julian's unique perspective combines technology enthusiasm with deep industry expertise, providing Association Professionals with actionable insights. Tune in to uncover AI's latest trends, challenges, and opportunities, and learn how to leverage them to succeed in your partnerships.

If you'd like to reach out to Julian directly he can be contacted at julian@smsonline.net.au.


Connect with Julian
]]>Tue, 03 Oct 2023 11:00:00 +1100<![CDATA[#8: Maximising Your Association's Revenue with Deanna Varga, Mayvin Global ]]>https://www.associationhubpodcast.com/episodes/post/maximising-your-association-revenue-with-deanna-varga-mayvin-global-8Deanna shares her extensive experience delivering exceptional commercial and revenue generation in tourism, business events, government agencies and, of course, association.]]>

Deanna shares her extensive experience delivering exceptional commercial and revenue generation in tourism, business events, government agencies and, of course, association.

 Available on

In this episode of the Association Hub Podcast, hosts Angela Shelton and Olena Lima are joined by Deanna Varga from Mayvin Global, an expert in supporting associations with revenue generation and diversification strategies. The episode dives deep into innovative ideas for generating additional income beyond traditional membership models and events.

Deanna shares her extensive experience delivering exceptional commercial and revenue generation in tourism, business events, government agencies and, of course, association. She also highlights the significance of having a risk framework or risk appetite statement when exploring new revenue streams.

This episode provides valuable insights and practical tips for associations to navigate the changing landscape and optimise their revenue generation strategies.


Learn more about Mayvin Global
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