Ever seen an association make headlines for all the wrong reasons? Or struggled to get media attention when you had something important to share? The media can be a powerful tool—when used correctly. In this episode, we’re diving into how associations can take control of their media presence—both protecting and promoting their brand—with PR expert Tony Nicholls from Good Talent Media. From crisis management to securing positive press, it’s all about choosing between chaos and control. Don’t wait for the media to come knocking—be ready.