Association Hub Podcast - Episodes #Marketing on BudgetAssociation Hub Podcast - Episodes #Marketing on Budgethttps://www.associationhubpodcast.com/episodes/tag/marketing-on-budgetMon, 04 May 2026 15:40:27 -0700http://zoho.com/sites/<![CDATA[#36: How $500 Can Save the Future of an Industry  with Leisha Jordan, NGINA ]]>https://www.associationhubpodcast.com/episodes/post/how-500-can-save-the-future-of-an-industry-with-leisha-jordan-ngina-36Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages.]]>

Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages.

 Available on

Join us on the Association Hub Podcast as we chat with Leisha Jordan, Marketing & Communication Manager at the Nursery & Garden Industry NSW & ACT Ltd (NGINA). Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages. 

With a budget of just $500, this campaign achieved a 1175% increase in enrolment for the CIII Nursery Operations TAFE NSW Course, ensuring the industry's sustainability. 

Tune in to learn how creativity, strategic targeting, and leveraging various communication channels can lead to extraordinary results. Don't miss this inspiring episode that showcases the true potential of impactful marketing on a shoestring budget!

Key Takeaways:
  • Even with a limited budget, creativity and strategic targeting can lead to significant results.
  • Building trust with members and leveraging word of mouth can be highly effective in promoting a campaign.
  • Utilising various communication channels, such as social media, email marketing, webinars, and published media, can significantly enhance effectiveness of marketing campaigns.
  • Tracking and measuring the progress of a campaign is crucial for making adjustments and optimising results.Adapting the product or service to meet the needs of the target audience is essential for campaign success.

See the marketing in action, and access NGINA's game-changing campaign ⁠here.


Download Presentation
]]>Tue, 18 Jun 2024 10:08:00 +1000<![CDATA[#31: Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox ]]>https://www.associationhubpodcast.com/episodes/post/preserving-the-past-paving-the-future-cpra-s-rebranding-experience-with-louise-harland-cox-31Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.]]>

Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

 Available on

In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.


Learn more about CPRA
]]>Tue, 23 Apr 2024 17:22:00 +1000<![CDATA[#24: Blending Creativity and Strategy in Association Marketing with Ariel Tate, ADA ]]>https://www.associationhubpodcast.com/episodes/post/blending-creativity-and-strategy-in-association-marketing-with-ariel-tate-ada-24Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.]]>

Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.

 Available on

In this episode of the Association Hub Podcast, Olena Lima engages in a conversation with Ariel Tate, Marketing and Communications Manager at the Australian Dental Association.


Ariel and Olena delve into the unique challenges and opportunities of association marketing, emphasising the importance of understanding industry nuances and leveraging member data effectively. Reflecting on the essential balance between creativity and practicality, you'll hear tips on maximising resources and innovative thinking to achieve impactful results.


The episode also touches on the importance of aligning marketing efforts with the needs and aspirations of association members, ensuring that every campaign resonates and adds value.


This episode is a must-listen for anyone interested in marketing, particularly in the dynamic and rewarding world of associations. Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.

Tune in for an inspiring look at how marketing can shape and elevate the world of associations!

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