Association Hub Podcast - Episodes #Member Value PropositionAssociation Hub Podcast - Episodes #Member Value Propositionhttps://www.associationhubpodcast.com/episodes/tag/member-value-propositionMon, 06 Apr 2026 19:36:50 -0700http://zoho.com/sites/<![CDATA[#53 From Campsites to Canberra: Stuart Lamont on Powerful Advocacy and National Campaigns]]>https://www.associationhubpodcast.com/episodes/post/53-from-campsites-to-canberra-stuart-lamont-on-powerful-advocacy-and-national-campaignsJoin Olena as she chats with Stuart Lamont, CEO of the Caravan Industry Association of Australia, to uncover how bold strategies and relentless optimism fuel national advocacy and consumer campaigns.]]>

Join Olena as she chats with Stuart Lamont, CEO of the Caravan Industry Association of Australia, to uncover how bold strategies and relentless optimism fuel national advocacy and consumer campaigns.

 Available on

In this episode, Olena sits down with Stuart Lamont, CEO of the Caravan Industry Association of Australia, to uncover the secrets behind building powerful advocacy and consumer campaigns that drive value for the entire industry. Whether it's holding direct conversations with Prime Minister Anthony Albanese and Treasurer Jim Chalmers, garnering personal support for his campaign from Scott Morrison, or inviting John Howard to speak at his conferences, Stuart seems unstoppable. 

His approach reflects a unique mindset: “The answer is always ‘yes’ until it’s ‘no’.” This relentless optimism fuels initiatives like the wildly successful “Road to a Million” campaign on Channel 7, incentivising Australians to explore the outdoors.

Stuart’s approach is refreshingly straightforward: “Give policymakers a reason to fund you. Don’t chase money; chase solutions that make an impact.” 
From actionable advice on building authentic relationships with the government to unique member-value strategies, Stuart offers a practical roadmap for association leaders eager to elevate their influence. 

This episode is packed with inspiration for those looking to amplify their advocacy, provide real member value, and make a lasting impact on their industry at a national scale.

And if you'd like to hear from Michelle Weston, CEO of the Caravan Parks Association of Queensland on how state associations put consumer-centric strategy into life, ⁠listen to our episode #29.
]]>Fri, 22 Nov 2024 10:21:23 +1100<![CDATA[#4: Crafting a Winning Member Value Proposition with Braden Clark, ANZASW ]]>https://www.associationhubpodcast.com/episodes/post/crafting-a-winning-member-value-proposition-with-braden-clark-anzasw-4Braden shares his experience of reshaping ANZASW's MVP statement to make the association more relevant and engaging, especially for younger members.]]>

Braden shares his experience of reshaping ANZASW's MVP statement to make the association more relevant and engaging, especially for younger members.

 Available on

In this episode of the Association Hub Podcast, Braden Clark, CEO of the Aotearoa New Zealand Association of Social Workers (ANZASW), joins as a guest to discuss the importance of a well-crafted member value proposition (MVP) statement. Braden shares his experience of reshaping ANZASW's MVP statement to make the association more relevant and engaging, especially for younger members.

The team worked together to develop a new statement emphasising the association's role as a community of social workers, promoting, supporting and protecting the social work profession and advocating for social change and justice. The episode explores the power of inclusive language and how the MVP statement can be used in marketing communications.

Tune in to this episode to learn actionable tips on crafting an impactful MVP statement that drives member engagement and growth. Discover how a clear and compelling value proposition can resonate with different audiences and effectively communicate the benefits of association membership. 

ANZASW's member value proposition statement: "Together, we are a community of social workers. Develop, support, and protect social workers. Enhance our professional identity. Promote the social work profession. Advocate for social change and justice. Together, we are ANZASW."
Learn more about ANZASW
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