Association Hub Podcast - Episodes #PartnershipsAssociation Hub Podcast - Episodes #Partnershipshttps://www.associationhubpodcast.com/episodes/tag/partnershipsMon, 06 Apr 2026 19:28:54 -0700http://zoho.com/sites/<![CDATA[#82: Stop Selling, Start Partnering: Why Your Sponsorship Model Might Be Broken]]>https://www.associationhubpodcast.com/episodes/post/82.-stop-selling-start-partnering-why-your-sponsorship-model-might-be-brokenIn this episode of the Association Hub Podcast, Olena chats with sponsorship expert Bruce Rosenthal about the future of corporate partnerships in the association space.]]>

In this episode of the Association Hub Podcast, Olena chats with sponsorship expert Bruce Rosenthal about the future of corporate partnerships in the association space. 

Available On

Drawing on decades of experience, including his time leading a successful transformational sponsorship program during economic downturns, Bruce shares what it takes to create high-value, strategic partnerships that deliver true member benefits. 


From ditching the tired gold-silver-bronze model to his actionable VALUE framework, this is a must-listen for association professionals ready to rethink sponsorship in a more meaningful way. 


Plus, get an inside look at Bruce’s new book Mastering Association Corporate Sponsorships and discover the self-assessment tool that might just change your whole approach.


Tune in to learn:

  • Why companies are spending smarter on sponsorships
  • What the VALUE framework means for your revenue and relevance
  • The one mindset shift associations must make to stay competitive

Want to dive deeper? Check out Bruce’s book Mastering Association Corporate Sponsorship: How to Create Strategic Partnerships that Add Value and Member Value at brucerosenthal.associates/sponsorship-book.⁠

]]>Tue, 12 Aug 2025 11:11:48 +1000<![CDATA[#77: Building Corporate Partnerships That Actually Work with Mike Barouche]]>https://www.associationhubpodcast.com/episodes/post/77.-building-corporate-partnerships-that-actually-work-with-mike-barouche Partnerships aren’t just a revenue stream, they’re a critical part of how we deliver impact acros ]]>

Partnerships aren’t just a revenue stream, they’re a critical part of how we deliver impact across an organisation. But too often, we reduce them to packages, logos, and vague promises of “exposure.”

 

This episode is your chance to rethink that.

 

Mike Barouche challenges the traditional approach and shares a more strategic, human-centred model for partnership success.


Available On

You’ll learn:

• Why onboarding is make-or-break
• How to design events that serve both members and sponsors
• What happens when we stop chasing generic ROI and start owning real outcomes

 

If you're ready to stop pitching and start partnering, this is the conversation you didn’t know you needed.

 

Want to know more?

 

Connect with Mike: www.linkedin.com/in/mikebarouche

Find out more about his partnership insights: www.revenuethroughrelationships.com.au

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