Association Hub Podcast - Episodes #RebrandingAssociation Hub Podcast - Episodes #Rebrandinghttps://www.associationhubpodcast.com/episodes/tag/rebrandingMon, 06 Apr 2026 19:34:03 -0700http://zoho.com/sites/<![CDATA[#66: Rebranding with Purpose: Samantha Hunter on Transforming Occupational Therapy Australia]]>https://www.associationhubpodcast.com/episodes/post/66-rebranding-with-purpose-samantha-hunter-on-transforming-occupational-therapy-australiaSamantha Hunter, CEO of OTA, shares insights on their recent rebrand—why they did it, how they navigated the process, and what’s next. She discusses aligning brand identity with mission, engaging members, and ensuring a smooth transition.]]>

Samantha Hunter, CEO of OTA, shares insights on their recent rebrand—why they did it, how they navigated the process, and what’s next. She discusses aligning brand identity with mission, engaging members, and ensuring a smooth transition.

 Available on

Branding isn’t just about a fresh logo—it’s about identity, strategy, and connection. And Occupational Therapy Australia (OTA) has embraced this philosophy in its bold new rebrand.

In this episode, Olena Lima chats with Samantha Hunter, CEO of OTA, to dive into the why, how, and what’s next of their recent transformation. From crafting a brand that truly reflects OTA’s values and vision, to engaging members and ensuring a smooth transition, Sam shares valuable insights for any association considering a rebrand.


🔹 The journey behind OTA’s rebranding and why it was time for a change

🔹 The strategic thinking behind the new identity, tagline, and colour palette

🔹 How member engagement and an independent marketing consultant made all the difference

🔹 Lessons learned from the process—including the importance of patience and storytelling

🔹 What’s next for OTA, including their national conference and strategic growth plans

And if you’re thinking about a rebrand, Sam’s advice is clear: buckle in—it’s a wild ride!


To check out the OTA's new brand, visit their website.

]]>Tue, 18 Mar 2025 10:55:15 +1100<![CDATA[#50: Leading Through Growth and Advocacy: Elevating the Surveying Profession with Michelle Blicavs ]]>https://www.associationhubpodcast.com/episodes/post/leading-through-growth-and-advocacy-elevating-the-surveying-profession-with-michelle-blicavs-50In this episode of the Association Hub Podcast, Olena chats with Michelle, CEO of Surveyors Australia, about her dynamic journey in transforming a long-standing association into a thriving, forward-thinking organisation.]]>

In this episode of the Association Hub Podcast, Olena chats with Michelle, CEO of Surveyors Australia, about her dynamic journey in transforming a long-standing association into a thriving, forward-thinking organisation. 

 Available on

If you're looking for a leader in the association sector who has tackled it all—rebranding, skyrocketing membership, launching a Registered Training Organisation (RTO), and spearheading advocacy—you won’t find anyone better than Michelle Blicavs.

In this episode of the Association Hub Podcast, Olena chats with Michelle, CEO of Surveyors Australia, about her dynamic journey in transforming a long-standing association into a thriving, forward-thinking organisation. From an ambitious rebrand to hands-on member engagement and securing a seat at the advocacy table in Canberra, Michelle shares her recipe for success. Hear how she grew the association's membership by personally visiting hundreds of organisations across Australia and how that boots-on-the-ground approach led to remarkable growth.
Michelle also opens up about the bold decision to start a Registered Training Organisation (RTO) to address Australia’s surveyor skill shortages, despite many peers in the sector advising against it. Plus, learn how she navigated the often daunting world of advocacy, proving that even small associations can have a big voice.

This episode is packed with real-world insights, actionable advice, and stories that showcase the power of passion and perseverance in the association sector.


]]>Mon, 14 Oct 2024 12:16:07 +1100<![CDATA[#45: Rebrand, Revamp, Renew: How the Law Association Navigated Major Changes with Jane Carey ]]>https://www.associationhubpodcast.com/episodes/post/rebrand-revamp-renew-how-the-law-association-navigated-major-changes-with-jane-carey-45Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.]]>

Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.

 Available on

In this episode, we catch up with Jane Carey, Head of Membership, Marketing & Communications of The Law Association of New Zealand, who led a significant transformation in the association. Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.

Jane shares practical insights on how her team approached these big changes and why clear, consistent communication with members was key to their success. Whether you’re considering a rebrand, updating your membership models, or implementing new technology, Jane’s experience offers valuable takeaways.

Tune in to hear how they managed these transformations, what worked well, and why having a strong team and a solid plan makes all the difference.

]]>Tue, 03 Sep 2024 09:29:51 +1000<![CDATA[#31: Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox ]]>https://www.associationhubpodcast.com/episodes/post/preserving-the-past-paving-the-future-cpra-s-rebranding-experience-with-louise-harland-cox-31Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.]]>

Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

 Available on

In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.


Learn more about CPRA
]]>Tue, 23 Apr 2024 17:22:00 +1000<![CDATA[#1: The Power of Branding in the Association Sector: Insights with Billie Cox, AUSactive ]]>https://www.associationhubpodcast.com/episodes/post/the-power-of-branding-in-the-association-sector-insights-with-billie-cox-ausactive-1The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.]]>

The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.

 Available on

In this episode of the Association Hub podcast, hosts Angela Shelton and Olena Lima delve into the fascinating world of branding in the Association sector. They discuss the importance of clear mission statements, strong brand identities, and brand culture. The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.

Learn more about AUSactive
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