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Drawing on decades of experience, including his time leading a successful transformational sponsorship program during economic downturns, Bruce shares what it takes to create high-value, strategic partnerships that deliver true member benefits.
From ditching the tired gold-silver-bronze model to his actionable VALUE framework, this is a must-listen for association professionals ready to rethink sponsorship in a more meaningful way.
Plus, get an inside look at Bruce’s new book Mastering Association Corporate Sponsorships and discover the self-assessment tool that might just change your whole approach.
Tune in to learn:
- Why companies are spending smarter on sponsorships
- What the VALUE framework means for your revenue and relevance
- The one mindset shift associations must make to stay competitive
Want to dive deeper? Check out Bruce’s book Mastering Association Corporate Sponsorship: How to Create Strategic Partnerships that Add Value and Member Value at brucerosenthal.associates/sponsorship-book.
