Association Membership Management

Membership Management

Membership management is at the heart of every successful association. Understanding how membership models change, delivering exceptional member benefits, what each member needs and prefers, and crafting a compelling member value proposition are essential for making sure your members feel satisfied. Association Hub Podcast features episodes that offer association professionals actionable insights from industry leaders. Join us as we explore the strategies and best practices that can help you enhance member experience, increase retention, and elevate the overall value of your association.

Key Takeaways

Maximising Member Benefits

Member benefits are more than just perks—they are the core value that your association delivers to its members. Learn how to align your benefits with member needs and expectations, ensuring that your offerings are relevant, impactful, and drive continuous engagement.

The Evolution of Membership Models

From traditional annual memberships to tiered, subscription-based, and pay-as-you-go models, learn how to evaluate and adapt your membership structure to offer flexibility, increase accessibility, and appeal to a broader audience while maintaining strong member retention.

Strong Member Value Proposition

A strong MVP clearly shows why a member should join and stay with your association. In these discussions, we dive into the elements that make a compelling value proposition and the practical tips on how to communicate your value proposition effectively across various channels to attract and retain members.

Enhancing Member Engagement

Our episodes cover how associations can use data and technology to deliver personalised experiences that increase engagement and satisfaction. Learn how to segment your member base, tailor communications, and offer customised content, events, and services that make each member feel valued and connected to your association.

Latest Episodes on Membership Management

🎧 #51: Growing Pains: When Membership Growth Shakes the Business with Rob Di Leva

Rob takes us behind the scenes to discuss the necessary changes driven by Speech Pathology Australia's recent remarkable expansion.

🎧 #50: Leading Through Growth and Advocacy: Elevating the Surveying Profession with Michelle Blicavs

In this episode of the Association Hub Podcast, Olena chats with Michelle, CEO of Surveyors Australia, about her dynamic journey in transforming a long-standing association into a thriving, forward-thinking organisation.

🎧 #49: Unlocking Member Engagement with the 2024 Index with Nikki Walker

In this episode of the Association Hub Podcast, Angela Shelton sits down with Nikki Walker, Global VP for Associations & Communities at MCI Group, to dive into the 2024 Association Engagement Index.

🎧 #40: Member Benefits That Matter with Penny Cornah, MPAQ

Penny provides invaluable insights on how associations can develop and implement effective member benefit programs that truly add value and meet the needs of their members.

🎧 #38: For associations who want to be more engaging right now, where should they start? Amanda Lea Kaiser

Join us for a conversation with Amanda Lea Kaiser as we dive into the essentials of member engagement in our latest episode!

🎧 #37: Committees Done Right - Lessons from Lori Modde, Outdoors NSW & ACT

Join us for a chat with Lori Modde about committee management and our shared love for the outdoors, packed with valuable insights on managing committees effectively and engaging volunteers.

🎧 #34: When Member Experience Takes Centre Stage with John Chatterton, ACS

John shares how ACS has combined six key departments—Member Insights, Innovation and Product Development, Marketing, Events, Partnerships, and Member Services—with the sole goal of delivering exceptional member experience.

🎧 #29: A Consumer-Centric Shift in Association Strategy with Michelle Weston, Caravan Parks Association of Queensland

Michelle Weston shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state.

🎧 #20: Future Trends and Predictions for 2024 in the Association Sector with Belinda Moore, Angela Shelton & Olena Lima

Explore the 2024 trends and predictions that are shaping the Association Sector with Belinda Moore.

🎧 #9: Personalised Member Experience with Eva Roden, AMA Victoria

Our special guest Eva Roden, COO of the Australian Medical Association (Victoria), takes us through her organisation's remarkable journey in creating customised experiences for their diverse member audience.

🎧 #4: Crafting a Winning Member Value Proposition with Braden Clark, ANZASW

Braden shares his experience of reshaping ANZASW's MVP statement to make the association more relevant and engaging, especially for younger members.

🎧 #2: Creating Personalised Member Experiences with Chris Grice, National Seniors Australia

In this episode, we discover the power of personalisation and chat with Chris Grice, Chief Operating Officer of National Seniors Australia about his experience of embracing content marketing and personalisation.

🎧 #19: Evolution of Association Membership Models, with Belinda Moore, SMS

Join us in this episode with Belinda Moore as we explore the 'Evolution of Association Membership Models.'

🎧 #9: Personalised Member Experience with Eva Roden, AMA Victoria

Our special guest Eva Roden, COO of the Australian Medical Association (Victoria), takes us through her organisation's remarkable journey in creating customised experiences for their diverse member audience.

🎧 #4: Crafting a Winning Member Value Proposition with Braden Clark, ANZASW

Braden shares his experience of reshaping ANZASW's MVP statement to make the association more relevant and engaging, especially for younger members.

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