Career in Associations

Member Experience & Personalisation

Today, personalising member experiences is no longer a luxury—it’s a necessity. Associations and membership organisations that prioritise personalised engagement are seeing higher member satisfaction, increased retention rates, and stronger community bonds. By understanding what each member needs and prefers, you can create special interactions that foster a positive member experience.

Tune in to Association Hub Podcast's discussions on Member Experience and Personalisation to learn from industry experts who embrace personalisation and see firsthand how it positively impacts their organisations.

4 Key Advantages of a Personalised Member Experience

Increased Member Satisfaction

Knowing your members beyond just numbers means addressing their unique preferences, which significantly enhances their satisfaction and overall experience.

Enhanced Engagement

Tailored content and communication capture members’ interests and keep them actively engaged. Personalised experiences encourage members to participate more in events, activities, and discussions.

Improved Retention Rates

When members feel valued and connected to your association, they are more likely to stay. A personalised member experience helps build strong, loyal relationships that reduce churn and improve retention rates.

Data-Driven Insights

Personalisation requires understanding your members through data. By analysing member behaviour and preferences, you gain valuable insights that inform your strategies and improve your offerings.

Latest Episodes on Member Experience & Personalisation

🎧 #78: How Content Shapes Member Experience (and Why It Matters More Than Ever)

In this global episode, Olena chats with Marcus Leite from WorkerBee.TV, our very first Canadian guest! Marcus brings an international perspective to challenges that are surprisingly universal. From member experience and content strategy to digital engagement and sustainable revenue models, this conversation explores what it takes to stay relevant and how to deliver value year-round.

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🎧 #76: Governance with Purpose: John Peacock AM on Evolving Associations

With a career spanning decades and a legacy that includes founding Associations Forum and later launching Governology, John’s passion for associations was formally recognised when he was awarded an AM (Member of the Order of Australia) for his standout contribution to the sector.

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🎧 #33: When Member Experience Takes Centre Stage with John Chatterton, ACS

John shares how ACS has combined six key departments—Member Insights, Innovation and Product Development, Marketing, Events, Partnerships, and Member Services—with the sole goal of delivering exceptional member experience.

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🎧 #29: A Consumer-Centric Shift in Association Strategy with Michelle Weston, Caravan Parks Association of Queensland

Michelle Weston shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state.

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🎧 #9: Personalised Member Experience with Eva Roden, AMA Victoria

Our special guest Eva Roden, COO of the Australian Medical Association (Victoria), takes us through her organisation's remarkable journey in creating customised experiences for their diverse member audience.

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🎧 #2: Creating Personalised Member Experiences with Chris Grice, National Seniors Australia

In this episode, we discover the power of personalisation and chat with Chris Grice, Chief Operating Officer of National Seniors Australia about his experience of embracing content marketing and personalisation.

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