Association Marketing & Branding
Association Marketing & Branding
In the competitive landscape of the association industry, the perfect blend of marketing and branding plays a pivotal role in driving member engagement, growth, and overall success. On this Association Hub Podcast topic, let's explore the transformative power of aligning marketing efforts with member needs, leveraging creativity, and managing brand consistency across multiple platforms. Drawing insights from industry experts, these episodes highlight how strategic marketing and brand management can significantly elevate an association's presence and impact.
Key Takeaways
Key Takeaways
Latest Episodes on Marketing & Branding
Latest Episodes on Marketing & Branding
🎧 #1 The Power of Branding in the Association Sector: Insights with Billie Cox, AUSactive
The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.
🎧 #22 A House of Brands: Uniting the Swimming Pool and Spa Industry to Deliver Better Member Value with Luke Daly, SPASA
Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.
🎧 #24 Blending Creativity and Strategy in Association Marketing with Ariel Tate, ADA
🎧 #31 Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox
🎧 #36 How $500 Can Save the Future of an Industry with Leisha Jordan, NGINA
Stay tuned for upcoming episodes where we continue to explore new topics and bring you the latest insights from the world of associations!
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