Episodes

#22: A House of Brands: Uniting the Swimming Pool and Spa Industry to Deliver Better Member Value with Luke Daly, SPASA 
Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.
#21: Start with the Why Not: Challenging Conventions to Drive Association Innovation with Lindsay McGrath, SPASA 
Discover how Lindsay encourages culture of innovation by asking 'why not' and considering alternative approaches to member engagement, service delivery, and industry leadership.
#20: Future Trends and Predictions for 2024 in the Association Sector with Belinda Moore, Angela Shelton & Olena Lima 
Explore the 2024 trends and predictions that are shaping the Association Sector with Belinda Moore.
#19: Evolution of Association Membership Models, with Belinda Moore, SMS 
Join us in this episode with Belinda Moore as we explore the 'Evolution of Association Membership Models.'
#18: Board Leadership with Purpose with Laura Bos, SCA (Qld) | Small Steps 4 Hannah 
Laura lights the way with her own vibrant story, proving that it’s possible to lead at work and still make time for community impact.
#17: Engaging the Youth: Inside Student Edge's Million-Member Journey with Damien Langley​​​​, Student Edge 
Damien shares the journey of Student Edge, its growth, and the adaptations they've made to stay relevant and effective in a rapidly changing world.
#16: The Future of AI Member Engagement with Stephen Myers-Los, Trybz 
Dive into 'The Future of AI Member Engagement' as we explore the power of non-generative AI to transform member engagement strategies with Stephen Myers-Los.
#15: Balancing Success and Well-Being in Association Leadership with Liana Busoli, Big Life 

In an increasingly demanding professional landscape, the quest for success can often tip the scales towards burnout. This episode aims to explore the fine line between career growth and personal well-being. We're joined by Liana Busoli from Big Life, who brings a wealth of knowledge in personal deve...

#14: Leveraging Education Programs to Build Value Across Your Association with Jonathan Jones, IPWEA 
Join us for an engaging discussion with Jonathan Jones from IPWEA, as we delve into 'Elevating Your Association Through Innovative Educational Programmes.'
#13: Tapping Into Association Talent with Louise Roper, Revise Recruitment 
In this conversation, Louise talks about the tricky balance of finding people who know the industry and those with member engagement and association management skills.