Episodes

#31: Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox 
Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.
 #30: Unmasking Imposter Syndrome in Association Leadership with Sam Osborne 
Learn the impact of Imposter Syndrome in the association community, inspired by Sam's article in the Associations Evolve Journal.
#29: A Consumer-Centric Shift in Association Strategy with Michelle Weston, Caravan Parks Association of Queensland 
Michelle Weston shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state.
#28: Navigating Skill Gaps: How the Australian Marketing Institute’s Competency Framework Shapes Future Marketers 
Delve into the AMI's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success.
#27: Uniting Differences: Inclusive Design Strategies for Associations with  Dr Manisha Amin 
Manisha brings warmth and wisdom as she unfolds the secrets of inclusive design, showing us how it's more than just a buzzword — it's a game changer for associations.
#26: Leading Through Change: IAP2 Transformative Journey with Marion Short 
Marion shares her story of a comprehensive transformation that touches every aspect of association management.
#25: Leading from Within: Self-Leadership for Association Success with Mel Kettle 
Mel joins us to explore the vital topic of self-leadership in the world of association professionals.
#24: Blending Creativity and Strategy in Association Marketing with Ariel Tate, ADA 
Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.
#23: The Evolution of Industry Partnerships with Jo Kane, RIMPA 
Let's uncover the critical role collaborations play, not just in records and information management, but across the association space with Jo Kane.
#22: A House of Brands: Uniting the Swimming Pool and Spa Industry to Deliver Better Member Value with Luke Daly, SPASA 
Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.