Blog by Olena Lima and Angela Shelton

In this episode, we're joined by association leaders Cris Massis and Anna Yerondais to unpack what modern strategic planning looks like in 2025—covering member value, revenue diversification, agile leadership, and the future-ready mindset associations need to thrive.

In this episode, we're joined by Janene Wardrop, an expert in workplace management and intergenerational leadership, to explore how associations can effectively engage, communicate with, and empower Gen Z within their teams.

In this episode, we’re diving into how associations can take control of their media presence—both protecting and promoting their brand—with PR expert Tony Nicholls from Good Talent Media.

Tim Boyle shares how he transformed ARCS Australia’s financial sustainability with bold decisions and strategic shifts. From revamping revenue streams to rethinking membership models, he reveals the key moves that turned the association’s future around.

In this episode, Olena Lima chats with Wes Lambert to uncover his bold strategies, sharp focus, and unwavering determination in association advocacy. Wes has been making waves in Australia’s restaurant and café sector, achieving policy wins in just 10 months that others have chased for decades.

Samantha Hunter, CEO of OTA, shares insights on their recent rebrand—why they did it, how they navigated the process, and what’s next. She discusses aligning brand identity with mission, engaging members, and ensuring a smooth transition.

In this episode of the Association Hub Podcast, we hear from Leanne Boase, CEO of the Australian College of Nurse Practitioners (ACNP), to unpack their journey to winning Small Association of the Year 2024.

In this episode, Cecilia Sepp, an association and non-profit management expert and author of Association Chapter Systems: From Frustrating to Fruitful, shares how to transform outdated chapter systems into vibrant, member-focused networks.

Sarah shares her journey from journalist to corporate communicator, explaining how her experience working with an association led her to establish her own agency.

In this episode, Amelia Hodge, CEO of the Australian Property Institute (API), and Sheila Kushe, GM of Corporate Affairs, share how they’re designing innovative, future-ready solutions that support both members and the broader industry.