In this global edition of the Association Hub Podcast, Olena chats with Marcus Leite from WorkerBee.TV, our very first Canadian guest! Marcus brings an international perspective to challenges that are surprisingly universal. From member experience and content strategy to digital engagement and sustainable revenue models, this conversation explores what it takes to stay relevant and how to deliver value year-round.
Available On
In this episode, we unpack:
Why relying on events and print publications isn’t sustainable anymore
How to deliver content that’s member-driven, timely and engaging
What associations can learn from Netflix, not just in delivery, but in customer experience
The building blocks of a smart content strategy: planning, formats, repurposing, and consistency
Practical ideas for small teams with limited resources
And, yes, how to monetise digital content to boost non-dues revenue
This episode is full of practical takeaways for association professionals who want to do things differently. Tune in now and get inspired to transform your digital game.
If you’re curious about how associations can level up their content, elevate member experience, and create sustainable engagement strategies, WorkerBee.TV is packed with resources, insights, and examples to get you started.
