Blog categorized as Marketing & Branding
Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.
Olena Lima and Angela Shelton
03.09.24 09:29 AM - Comment(s)
Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages.
Olena Lima and Angela Shelton
18.06.24 10:08 AM - Comment(s)
Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.
Olena Lima and Angela Shelton
23.04.24 05:22 PM - Comment(s)
Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.
Olena Lima and Angela Shelton
13.02.24 11:36 AM - Comment(s)
Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.
Olena Lima and Angela Shelton
30.01.24 12:38 PM - Comment(s)
The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.
Olena Lima and Angela Shelton
12.05.23 03:12 PM - Comment(s)