Blog categorized as Marketing & Branding

How $500 Can Save the Future of an Industry  with Leisha Jordan, NGINA #36
Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages.
Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox #31
Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.
A Consumer-Centric Shift in Association Strategy with Michelle Weston, Caravan Parks Association of Queensland #29
Michelle Weston shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state.
Navigating Skill Gaps: How the Australian Marketing Institute’s Competency Framework Shapes Future Marketers #28
Delve into the AMI's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success.
Blending Creativity and Strategy in Association Marketing with Ariel Tate, ADA #24
Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.
A House of Brands: Uniting the Swimming Pool and Spa Industry to Deliver Better Member Value with Luke Daly, SPASA #22
Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.
Designing and implementing successful business event strategies with Paula Rowntree, Australian Psychological Society #5
In this episode, Angela sits down with Paula Rowntree, an experienced professional in the events industry, to discuss key strategies for designing successful business event strategies.
The Power of Branding in the Association Sector: Insights with Billie Cox, AUSactive #1
The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.