Blog tagged as Branding

Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox #31
Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.
Navigating Skill Gaps: How the Australian Marketing Institute’s Competency Framework Shapes Future Marketers #28
Delve into the AMI's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success.
A House of Brands: Uniting the Swimming Pool and Spa Industry to Deliver Better Member Value with Luke Daly, SPASA #22
Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.
The Power of Branding in the Association Sector: Insights with Billie Cox, AUSactive #1
The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.