Blog tagged as Rebranding
Samantha Hunter, CEO of OTA, shares insights on their recent rebrand—why they did it, how they navigated the process, and what’s next. She discusses aligning brand identity with mission, engaging members, and ensuring a smooth transition.
Olena Lima and Angela Shelton
18.03.25 10:55 AM - Comment(s)
In this episode of the Association Hub Podcast, Olena chats with Michelle, CEO of Surveyors Australia, about her dynamic journey in transforming a long-standing association into a thriving, forward-thinking organisation.
Olena Lima and Angela Shelton
14.10.24 12:16 PM - Comment(s)
Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.
Olena Lima and Angela Shelton
03.09.24 09:29 AM - Comment(s)
Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.
Olena Lima and Angela Shelton
23.04.24 05:22 PM - Comment(s)
The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.
Olena Lima and Angela Shelton
12.05.23 03:12 PM - Comment(s)
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