Blog tagged as Rebranding

Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.

Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.