Blog tagged as Rebranding

#50: Leading Through Growth and Advocacy: Elevating the Surveying Profession with Michelle Blicavs 
In this episode of the Association Hub Podcast, Olena chats with Michelle, CEO of Surveyors Australia, about her dynamic journey in transforming a long-standing association into a thriving, forward-thinking organisation.
#45: Rebrand, Revamp, Renew: How the Law Association Navigated Major Changes with Jane Carey 
Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.
#31: Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox 
Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.
#1: The Power of Branding in the Association Sector: Insights with Billie Cox, AUSactive 
The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.