Blog by Olena Lima and Angela Shelton

#73: Building Belonging: DAPA’s Bold Shift to a Community-First Membership Model
We unpack how DAPA is balancing financial sustainability with inclusivity, why Marty believes connection matters more than membership numbers, and what this shift means for the future of associations across Australia.
#72: Upskilling, Reverse Mentoring & the Gen Z Shift: A Conversation with Scott Millar
In this energising episode with Scott Millar, we explore what Gen Z and Gen Alpha truly value — across learning, leadership, communication, and co-creation.
#71: Strategic Planning That Works: Agility, Value & the Future of Associations with Cris Massis and Anna Yerondais, YM3
In this episode, we're joined by association leaders Cris Massis and Anna Yerondais to unpack what modern strategic planning looks like in 2025—covering member value, revenue diversification, agile leadership, and the future-ready mindset associations need to thrive.
#70: The Z Factor: How Associations Can Lead & Engage Gen Z
In this episode, we're joined by Janene Wardrop, an expert in workplace management and intergenerational leadership, to explore how associations can effectively engage, communicate with, and empower Gen Z within their teams.
#69: Mastering Media: How Associations Can Protect & Promote Their Brand
In this episode, we’re diving into how associations can take control of their media presence—both protecting and promoting their brand—with PR expert Tony Nicholls from Good Talent Media.
#68: The Business of Associations: How Tim Boyle Rebuilt ARCS Australia for a Sustainable Future
Tim Boyle shares how he transformed ARCS Australia’s financial sustainability with bold decisions and strategic shifts. From revamping revenue streams to rethinking membership models, he reveals the key moves that turned the association’s future around.
#67: Building an Advocacy Powerhouse: Wes Lambert’s Recipe for Association Advocacy
In this episode, Olena Lima chats with Wes Lambert to uncover his bold strategies, sharp focus, and unwavering determination in association advocacy. Wes has been making waves in Australia’s restaurant and café sector, achieving policy wins in just 10 months that others have chased for decades.
#66: Rebranding with Purpose: Samantha Hunter on Transforming Occupational Therapy Australia
Samantha Hunter, CEO of OTA, shares insights on their recent rebrand—why they did it, how they navigated the process, and what’s next. She discusses aligning brand identity with mission, engaging members, and ensuring a smooth transition.
#65: What Does It Take to Become Small Association of the Year? with Leanne Boase
In this episode of the Association Hub Podcast, we hear from Leanne Boase, CEO of the Australian College of Nurse Practitioners (ACNP), to unpack their journey to winning Small Association of the Year 2024.
#64: The New Era of Association Chapters with Cecilia Sepp
In this episode, Cecilia Sepp, an association and non-profit management expert and author of Association Chapter Systems: From Frustrating to Fruitful, shares how to transform outdated chapter systems into vibrant, member-focused networks.